What the author talks about here is not new information, but it’s information worth knowing.
Considering gender norms in sociology there is a theory about power relations and public angst. It’s that men have power and privileged in American by virtue of our patriarchal society. So if a woman becomes a man then it is generally understood that it is a means to some power and privilege that was not accessible to him as a woman.
What people have a harder time understanding is why a man would become a woman because it is a relinquishing of that power and privilege. I think it is this dynamic that causes people to feel like trans women are somehow more reprehensible (sorry but we’re not talking about evolved thought here) than trans men and even women. The gender/sexual transition is not really the problem, it’s the rejection of masculinity in favor of femininity.
This is why trans men fly under the radar. They are less visible than trans women because wanting to be male is something our culture understands. Trans women buck the norm to a greater degree than trans men.
This is why the trans and feminist movements desperately need each other. That intersectionalism is needed to get to the root of the problem and help us realize what’s really going on here. Of course, we’re all beautiful people; we just need the tools to help everybody realize it.